Our story.
Beer Matters was created by two passionate and experienced industry experts to support the independent craft beer industry by providing data-based insights and research.
With our collective experience, we are perfectly positioned to provide actionable insights and the ‘so what’ answers to support your business strategy.
Kirrily Waldhorn
Kirrily Waldhorn’s passion for beer began in London, where she spent eight years working for marketing agencies. Upon returning to Australia in 1999, Kirrily started working for LionCo, where she led the Planning & Insights team. In 2008, she launched her own company, Beer Diva, and became a valued consultant for independent breweries across all facets of Sales & Marketing strategy development. Kirrily has spent the past 24 years building a reputation as a credible and passionate industry champion.
Sophie Goldsmith
Sophie’s Goldsmith’s background is in forensic science, where she developed skills in evidence gathering and intelligence to solve the puzzles in crime. Her love for craft beer began 15 years ago when she started homebrewing. She has been active in the craft beer industry ever since as a judge, steward and hosting many beer events. She brings her methodical, evidence-based approach and intelligence aptitude, paired with her love and passion for the beer industry, to the table, making her a valuable asset to Beer Matters.
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Jessica Taylor
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Jessica Taylor
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Jessica Taylor
